Skip to navigation Skip to main content

Lines of Business

  • Individuals
  • Businesses
  • Partners

Account

  • About us
    • Company leadership
    • Community involvement
    • Annual report
    • Careers
    • Newsroom
      About us
    • Company leadership
    • Community involvement
    • Annual report
    • Careers
    • Newsroom
  • Contact us
  • Account
    • Zing® Marketplace
    • Pay my bill
    • Business claims
    • JM® Shipping Solution claims
      Account
    • Zing® Marketplace
    • Pay my bill
    • Business claims
    • JM® Shipping Solution claims
Navy Jewelers Mutual Logo
White Jewelers Mutual Logo

Commercial

  • Protect your business
      Protect your business
    • Business Insurance
        Business Insurance
      • Business Owners Policy
      • Jewelers Block
      • Commercial Umbrella
      • Claims
      Business Protection
      • Business Owners Policy
      • Jewelers Block
      • Commercial Umbrella
      • Claims
    • JM® Shipping Solution
        JM® Shipping Solution
      • Coverage
      • Shipping claims
      • Integrators
      Shipping Protection
      • Coverage
      • Shipping claims
      • Integrators
    • Business Risk Management
    • Business Protection
      Business Insurance
      • Business Owners Policy
      • Jewelers Block
      • Commercial Umbrella
      • Claims
    • Shipping Protection
      JM® Shipping Solution
      • Coverage
      • Shipping claims
      • Integrators
    • Asset protection & support
      Business Risk Management
  • Grow your business
      Grow your business
    • Revenue Generators
        Revenue Generators
      • Personal Insurance
      • JM® Care Plan
      • Jewelry Appraisal Solution
      • Integrators
      Jeweler solutions
      • Personal Insurance
      • JM® Care Plan
      • Jewelry Appraisal Solution
      • Integrators
    • Zing® Jewelry Marketplace
    • Jeweler solutions
      Revenue Generators
      • Personal Insurance
      • JM® Care Plan
      • Jewelry Appraisal Solution
      • Integrators
    • Buy & sell diamonds
      Zing® Jewelry Marketplace
  • Resource center
      Resource center
    • All resources
        All resources
      • Insurance
      • Risk management
      • Revenue boosters
      • Buy & sell jewelry
      • Shipping
      • Insurance
      • Risk management
      • Revenue boosters
      • Buy & sell jewelry
      • Shipping
    • All resources
      • Insurance
      • Risk management
      • Revenue boosters
      • Buy & sell jewelry
      • Shipping

Jewelry Insurance as low as

$15/mo

or $180 per year

  1. Home /
  2. Business Resource Center /
  3. Risk management /
  4. 5 tips to recognize warning signs of casing
Jm Brand extra images
Risk management
  • Trust Your Instincts
Read: 1 min

5 tips to recognize warning signs of casing

by David Maus-Berkley
Feb 26, 2014 9:27AM
Facebook
Reddit
X
LinkedIn
Copy Link
Email article
Summary

Recognizing suspicious behavior early can help prevent jewelry store crimes before they happen.

  • Watch for overly curious or vague customers asking about store operations.
  • Be alert to fidgety behavior, avoidance of eye contact, or interest in fixtures over merchandise.
  • Trust your instincts—report suspicious activity and document details immediately.

After a criminal claim is filed, Jewelers Mutual has found that many policyholders had a feeling something wasn’t right. Maybe there was an unusual car parked across the street or they received an odd phone call.

What they experienced was casing, which is when a criminal stakes out a business for points of vulnerability.

Here are five tips to help you identify the warning signs of casing that could be a prelude to a crime:

  • Curious customers — A new customer asks you, “So how many people get stuck working this late on a Saturday?” Be discreet if customers are nosey about how you operate your business.
     
  • Fidgeting — It’s true they asked to look at engagement rings, but they shouldn’t be that fidgety. Be especially cautious if they avoid eye contact.
     
  • Fixture shopping — Does your customer seem more fixated on the fixtures than on the beautiful necklace you are showing her? Beware if she appears to be more interested in the cases, displays, or doorways.
     
  • Interested in everything — You greet your customer and ask what he or she is interested in seeing today. “I’m not really sure.” Vagueness could be a clue they’re interested in stealing everything you have in stock.
     
  • Avoiding attention — Generally speaking, customers love attention. Criminals hate it. Introduce yourself, make eye contact and ask their names. If they hesitate, make a mental note and write down a description of their appearance and the vehicle they drive.
     

Trust Your Instincts

If you sense your store is being cased, trust your instincts. Call the police or mall security and ask them to visit your store as soon as possible. It’s not an emergency yet, but keep in mind that police visibility can deter a crime.

Remember, the best protection starts with prevention!

Watch related videos

Risk management
Read: 40 min
Webinar: Cyber Attack Incident Response and Recovery
Hear from experts on preparing for cyber incidents so you can respond, recover quickly, and keep your business running smoothly.
October 24, 2024
Risk management
Read: 2 min
Webinar: Protecting Your Business Against Cyber Threats
Learn how to create a holistic, multi-layered cybersecurity plan to protect your store and build a year-round security mindset with your staff.
October 17, 2024
Risk management
Read: 2 min
Webinar: Understanding the Cyber Threat Landscape
This is the first in a three-part cybersecurity webinar series designed in response to customer feedback. The goal is to raise awareness of cybersecurity threats.
October 14, 2024
1 / 1

See related articles

Jm Brand extra images Risk management
Read: 3 min
How to protect your jewelry business when the power goes out
Learn what steps you can take before, during and after a power outage to protect your jewelry business.
January 14, 2025
Jm Brand extra images Risk management
Read: 2 min
Protecting your business from cyber threats
Review our 2024 Cybersecurity Awareness Webinar series and learn about the potential cyber threats that can impact your business and what steps you can take to help prevent them.
January 9, 2025
Jm Brand extra images Risk management
Read: 5 min
Nationwide crime crisis: protecting your jewelry business from organized retail threats
Learn about organized retail crime threats to jewelry businesses and essential security tips to protect assets, employees, and customers from these risks.
November 14, 2024
Risk management
Read: 40 min
Webinar: Cyber Attack Incident Response and Recovery
Hear from experts on preparing for cyber incidents so you can respond, recover quickly, and keep your business running smoothly.
October 24, 2024
Risk management
Read: 2 min
Webinar: Protecting Your Business Against Cyber Threats
Learn how to create a holistic, multi-layered cybersecurity plan to protect your store and build a year-round security mindset with your staff.
October 17, 2024
1 / 1

Footer

Footer social navigation

Facebook TikTok X Instagram LinkedIn YouTube
  • Protect your business
  • Business Insurance
  • Business Risk Management
  • JM® Shipping Solution
  • Grow your business
  • Zing® Jewelry Marketplace
  • Revenue Boosters
  • Resource center

Legal Menu

  • Privacy Policy
  • Terms of Use
  • Accessibility
  • Cookie Preferences
  • Notice at Collection
  • Do Not Sell or Share My Personal Information (CA Residents Only)

© 2025 Jewelers Mutual Group - All Rights Reserved

Insurance coverage is subject to underwriting review and approval, and to the actual policy terms and conditions. Any descriptions are a brief summary of coverage and are not part of any policies, nor a substitute for the actual policy language. Coverage options may vary by state and by product. Exclusions and limitations may apply.

Insurance coverage is offered by a member insurer of the Jewelers Mutual Group, either Jewelers Mutual Insurance Company, SI (a stock insurer) or JM Specialty Insurance Company, or otherwise via other carriers through JM Insurance Agency Partners, Inc. Policyholders of Jewelers Mutual Insurance Company, SI and JM Specialty Insurance Company are members of Jewelers Mutual Holding Company.