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Jessica VandenHouten

Jessica VandenHouten is the Director of Brand and Marketing Strategy at Jewelers Mutual, where she leads integrated campaigns that enhance brand identity and foster meaningful customer connections. With over 20 years of experience, she brings a strong background in writing and storytelling, using a narrative-driven approach to engage audiences. Her work is featured across Jewelers Mutual’s platforms, including The Jewelry Box, Clarity Blog, and the company’s Newsroom. Additionally, Jessica has contributed to industry publications such as JCK and National Jeweler.

Posts By Jessica Vandenhouten
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JM Disaster Support Heart Corporate
Read: 2 min
Jewelers Mutual® rallies to support customers and jewelry industry in response to California wildfires
Jewelers Mutual® Group is extending critical services and resources to those impacted by the California Wildfires to address immediate needs.
Jm Brand extra images Corporate
Read: 3 min
Jewelers Mutual® earns 38th consecutive A+ Superior rating from AM Best
The company is recognized for its financial strength, operational performance and overall business strategy.
Scott Murphy Wisconsin 275 Corporate
Read: 2 min
Jewelers Mutual® President & CEO Scott Murphy named to Wisconsin 275
Executive recognized as one of the most influential business leaders in the state.
Lifestyle Today logo (Small) Corporate
Read: 1 min
Lifestyle Today features Jewelers Mutual for holiday proposal season
Lifestyle Today showcased Jewelers Mutual's latest study that indicated the engagement ring is the most expensive item a person owns aside from their home or car.
Ring on hand Corporate
Read: 3 min
Jewelers Mutual® releases new insights on engagement ring trends
Study highlights traditions, shopping behaviors and growing insurance needs.
Jm Brand extra images Risk management
Read: 5 min
Nationwide crime crisis: protecting your jewelry business from organized retail threats
Learn about organized retail crime threats to jewelry businesses and essential security tips to protect assets, employees, and customers from these risks.